In line with our growth strategy, Premier FMCG announces the acquisition of the Mister Sweet confectionery business, which is a division of Lodestone Brands. The purchase of well-known brands, including Mister Sweet, Candy Tops, Champion, Rascals, and Frutus, will expand our current Manhattan Sweets and Super C Sweets candy portfolio. This will enable Premier FMCG to enter adjacent categories and unlock value through scale, synergies, and efficiencies. The result will be increased participation in the sugar-based confectionery category with a revenue contribution of over R1 billion and a market share value increase from 7.7% to 13.8% on a 12-month basis.
Kobus Gertenbach, Chief Executive Officer: “The fit between the Mister Sweet and Premier FMCG portfolios will enable the combined entity to add value and grow the category in terms of innovation, brand leverage, and operational efficiencies.”
Going forward, Premier FMCG will operate centres of excellence at its two Sugar-Based Confection manufacturing sites in Gauteng, resulting in efficiencies by aligning production capabilities and seeking opportunities for expansion through our investment in capabilities, brands, and people.