S.U.B.

S.U.B is locally manufactured and has been in the market for over 35 years. S.U.B bread has always been made using the best quality ingredients and has helped mothers raise generations of proud and strong Swati people.

S.U.B was acquired in 2013 by Premier in line with the company's growth strategy and can be found on shelves in eSwatini.

S.U.B understands and supports the needs of families in these areas and thus remains true to these communities by providing quality bread at an affordable price. In September 2015, S.U.B was relaunched with a new logo and packaging design to further enhance the brand’s presence in these markets.