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News & Events

Lil-lets Win at the Product of the Year Awards for the Third Time Running

We are proud to announce that Lil-lets has scooped two awards in the 2015 Product of the Year awards. Lil-lets won across all pad ranges, namely, Essentials, Ultra and Maxi. Lil-lets went on to claim top prize for its feminine aloe and chamomile hygiene wipes.

Established 28 years ago in France, Product of the Year is the world’s largest consumer-voted award for product innovation. Product of the Year currently operates in 40 countries with the same purpose, to guide consumers to the best products in their market and reward manufacturers for quality and innovation.

These awards recognise the best products based on Quality and Innovation. After a judging panel selected the products as finalists, consumers voted and confirmed that these were the best products in their categories.

Darlene Smith who is the Marketing Executive for Home & Personal care had this to say, “We at Premier Home and Personal Care are extremely proud to have received two more product of the year awards for the third year running.  In 2013 we received the prestigious award for our Lil-lets Ultra Pantyliners, in 2014 for our Lil-lets Tampons and in 2015 for our Lil-lets Pads Range as well as our Intimate Wipes Range.  We have now received an award in every category in which we operate”. “Winning these awards goes a long way towards driving incremental sales, as these awards are a powerful marketing message proven to increase product trial, awareness, distribution and sales”, Darlene Smith expressed.

Date: 17/03/2015