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Snowflake Bakes Happy at Product of the Year 2015 Awards

The baking experts, Snowflake, have received two prestigious Product of the Year Innovation Awards. The awards are based on votes from South African consumers. Snowflake Cornflour has been named Product of the Year 2015 in the Cooking Additives category, while Snowflake Treats Red and Blue Velvet Cupcakes came out on top in the Best Baking Product category.

The Product of the Year Innovation Awards is the country’s largest consumer-voted programme that identifies and celebrates innovation in the consumer goods industry. Over 5000 South African consumers were asked to give their honest opinions on the products entered into the awards.

“We’re so honoured that our products continue to have such a trusted place in the kitchens and baking cupboards of South Africans,” says Yolanda Leger, Snowflake’s Marketing Manager. “Baking is an expression of love and we strive to ensure our products live up to their promise of being ‘too fresh to flop’. This is why we’re especially excited that our products have received the ultimate seal of approval – the one from the consumers themselves,” adds Leger.

Over the years, the Snowflake range has significantly expanded to include new innovative baking solutions including Easymix and Playtime products. “These accolades inspire us to keep innovating as we help South Africans of all ages create and enjoy the tastiest baked goods at home,” concludes Leger.

Date: 17/03/2015